Alcohol drinkers have something to celebrate now because the U. S. Alcohol and Tobacco, Tax and Trade Bureau (TTB) recently approved the sale and distribution of powdered alcoholic drinks or Palcohol.
The product was introduced by Mark Phillips, who is a known alcohol enthusiast and will be soon out in the market. The product is already popular to alcohol drinkers when they heard the news due to its trendy packaging and affordability as posted in the product website.
However, some groups are showing outrage in the manufacture of this powdered alcoholic beverage and even questioning the approval of its distribution due to misleading information published in the Palcohol website. Their marketing campaign allegedly stirred negative feedback from parents as it suggested addiction and alcohol to teenagers, such as sneaking the powder in concert venues or moviehouses. The ads even suggested snorting the product, which some opposition groups say can give you a one-way ticket to the hospital. However, Palcohol representatives denied this allegation, and emphasized that the product “should be used in a responsible and legal manner”.
Though it was reported to be approved last April 8 by TTB, an immediate reversal of approval was ordered due to product labeling issues, according to a news report. Product branding of Palcohol seemed to fail in passing the label compliant as required by the bureau due to transparency of alcohol content in the product. The agency is closely looking into the public interest and the controversy it will bring relative to the current trend of drunkenness.
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