The state of California recently launched its latest anti-smoking campaign, and based on details shared on the Los Angeles Sentinel, the state got creative in the way it is handling the fight against tobacco use.
The premiere of the series of anti-tobacco smoking TV ads was led by California Health and Human Services Agency (CHHS) Secretary Kimberly BelshÃ© and California Department of Public Health (CDPH) Director Dr. Mark Horton. The new ads focused on something a bit different: the impact that tobacco use has on the environment.
Dr. Horton shared: â€œCalifornia is proud, once again, to be a national leader in the fight against tobacco use and addiction, and is launching a new strategy–focusing attention on the degradation of the environment caused by discarded cigarette butts.â€
The feature shared that more than a hundred million pounds of cigarette butts are discarded in the United States on a yearly basis. They also represent the majority of trash items that are found on beaches and along roadways. One of the effects of discarding cigarette butts is that they release the toxic chemicals found in the cigarettes into the surrounding environment where they are discarded.
The message is clear: it has been said time and again that tobacco smoking is dangerous to the health of the smoker and the people around him or her, but the danger goes beyond the people concerned, but to the environment as a whole.
Some of the TV ads feature Debi Austin, who first appeared in a CDPH anti-tobacco add in 1997. She was shown smoking through her tracheotomy after undergoing cancer surgery.